The Most Important Pages You Need on Your Website
AI loooves to spit out sentences that start with “in this digital world”…
And for once, I miiight actually agree this time because, as the world becomes increasingly digital, having a digital home (AKA your website) for your business is an absolute no-brainer.
But simply having just any ol’ website isn’t enough — you need the right pages on your website to ensure that visitors can easily find the information they need and they won’t jump ship before you have a chance to tell them how cool you are and how much they really need you.
When creating a “successful” website that attracts all the right people and turns them into can’t-stop-scrolling-returning-again-and-again type customers, there are a few absolutely essential pages you need to include.
Whether you’re a small business owner, a blogger, or just starting out online, these seven pages on your website will help you establish a professional, trustworthy, and visible online presence for your purpose-driven business — and we love that for you (“we” being your website and me, of course 😇).
Let’s get down and dirty with the most important pages you need on your website — you won’t want to miss this. 😜
1 | Home page
We’ll start with the page your website can’t survive without — the Home page. 🤯
Your Home page is often the first impression readers will have of your website, so you have to make it count. Otherwise, those visitors will hit that ‘X’ button before you can even say, “Hi, my name is…”
(Who else has My Name Is playing in their head now? 🙋🏽♀️)
Your Home page is the first point of contact visitors will have with your website. It should be visually appealing, answer all their most pressing questions, and provide a clear overview of what your business offers and how they will benefit by working with you.
Just make sure to include a call to action (or two) that encourages visitors to explore further, sign up, or make a purchase.
Here are a few things to include on your home page:
A brief overview of what your website is about
A clear and concise explanation of your brand and what it stands for
A visually appealing design to grab visitors’ attention and headlines that are engaging as heck and can be easily skimmed
A call-to-action (CTA) that encourages and inspires visitors to take action, such as subscribing to your newsletter or exploring your services
2 | About page
While your About page should provide a more detailed description of your business, its history, and its mission, you should remember that your readers are inherently selfish, and they really want to know what’s in for them.
So, your About page is an opportunity to build trust with your audience by demonstrating your expertise, highlighting what sets you apart from competitors, and telling your readers exactly how they’d benefit from working with you.
You want to tell your story, showcase your personality, and make your brand more relatable — you want your audience to know, like, and trust you, after all.
Here are a few things to include:
A detailed description of your company’s history, mission, and values — why you decided to do what you do and how you got into
Information about you and your team, including on-brand photos and bios
Social proof in the form of any awards, recognition, or testimonials from happy customers
Headlines that are customer-focused and benefit-rich to keep your reader engaging and wanting to read more
3 | Services page
Your Services page is your money page — if you offer a service or product, your Services page is where you can write about what you have to offer, who it’s for, and why the heck they should purchase it.
Your Services page should provide a comprehensive overview of what your business offers. Even though you have that overview, you’ll also want to be sure to describe each service in detail, including the process, the benefits, and how they can help your customers.
Here are a few things to include:
A list of the services you offer, with detailed descriptions and pricing information
Examples of previous work or case studies
Any relevant certifications, qualifications, or testimonials your company has
Include a call-to-action that speaks directly to the heart of your customer so they can possibly say “no”
4 | Contact page
Your Contact page is the veryyy last page a reader will see before they decide to contact you for your services. It’s the page that seals the freaking deal and is waaay more important than people give it credit for.
Your Contact page should make it easy for visitors to actually contact you, but you should also use this page to add a benefit-rich heading and subheading.
You can include a contact form, your email address, or phone number. Adding your physical address may be important for location-based businesses.
You can also add your social media links as another way to get visibility for your brand, help your visitors get to know you better, and finally make a buying decision.
Here are a few things to include:
A contact form that visitors can fill out to get in touch with you
Your company’s address, phone number, and email address (these aren’t strictly “necessary” and depend on how you want your customers to reach you)
Links to your social media profiles for more visibility
5 | Blog landing page and posts
A Blog landing page is a nice-to-have and not necessarily a need-to-have.
I love the personalization that a Blog landing page has for my visitors, and it gives me another page for my blog to rank on Dr. Google. The landing page should feature one popular post and 3-4 of your most recent blog posts and list all your categories for easy navigation.
While a Blog landing page is nice-to-have, blog posts are a need-to-have.
A blog is a great way to provide value to your audience by sharing relevant and informative content, establishing yourself as an authority in your industry or niche, and connecting with your audience.
Here are a few things to include:
A regularly updated blog with new or updated content related to your industry or niche
A search bar and categories to help visitors find relevant content
Links to social media profiles and sharing buttons to encourage readers to share your content
A call-to-action that keeps the reader scrolling and engaging on your website
Bonus tip: include social sharing buttons to help your content reach a wider audience.
6 | Privacy page and Terms & conditions page
Privacy and T&C pages are the boring but absolutely necessary legal pages on a website, and if you want to comply with, y’know, the law, you’re going to want to get those legal pages up on your website before you hit publish.
Your privacy and T&C legal pages are where you can explain your company’s policies, procedures, and how you use your visitor’s information.
There are plenty of lawyers on the internet who sell Privacy and T&C templates. I got mine from The Contract Market.
Here are a few things to include:
A clear and concise explanation of your company’s privacy policy and terms and conditions
Information about how you collect and use data from visitors to your website
Any disclaimers or legal information that visitors should be aware of
7 | Bonus page: Custom 404 page
While the above six pages are sooo important for any website, there’s one more page that can help you add a personal touch to your site — and you might have forgotten it even existed, honestly.
It’s a custom 404 page for your website.
A 404 page is what visitors see when they try to access a page on your site that doesn’t exist. By default, most web servers will display a generic 404 page that’s not very helpful or engaging. But by creating a custom 404 page, you can add some personality to your site and make a frustrating experience a little less so.
And well, having a custom 404 page isn’t exactly essential for your website, but it’s still a great way to add some personalization and unexpected charm to your website — something most website owners probably overlooked.
Here are a few things to include:
A message that acknowledges the error and apologizes for the inconvenience but still makes it 100% clear that the page is broken
A bit of humor or personality to your 404 page to make it memorable
A search bar or links to popular pages on your site to help visitors find what they’re looking for (and to keep them on your website)
So now the question is: why not take a few minutes to create a custom 404 page and give your visitors a little something extra to remember you by?
Want help writing on brand and absolutely sizzlin’ website copy? 🔥
By including these seven pages on your website, you’re making sure that your visitors can easily find the information they need and that your business is presented in the best possible light, regardless of your industry or niche.
Well, now that you know the most important pages you need on your website, let’s get to writing some copy.
But maybe now you’re feeling a little overwhelmed, or maybe you’re tired of trying to figure out how to write your copy (and do everything else) all on your own.
Guess what?
You can stop cryyying over your copy because I’m here to support you in the best way I know how.
You have two ways you can work with me:
A full done-for-you website copy project where all you have to do is fill out a form and get on a clarity call with me — the rest is done-for-you, including the crying-over-your-copy part; that’s my job now. 🤪
A done-with-you VIP copy week where we’ll collaborate on your website. I’ll give you copy suggestions to elevate your business, and you can implement them however you’d like.
As your copywriting nurse bestie, I’ll write the most on-brand and absolutely 🔥🔥🔥 website copy you could dream of — just hire me already, and let’s get to it. 😘
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