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The Huddle

A weekly newsletter for nurses in business, nurses with personal brands, and nurses who want to build either but haven't quite made the leap — it drops every Friday, you in?

YO, I PROMISE THIS ISN’T JUST ANOTHER NEWSLETTER

It’s legit the bridge between who you are now and who you’re about to become

I've been around nurses and nurse entrepreneurs long enough to know that “marketing” isn’t exactly a favorite word for most of us.

I’m totally convinced you probably hear it, your stomach does a little flip, and you spend the rest of the day trying to figure out how the heck you can run a successful, money-making, freedom-giving business without doing any marketing at all.

And that's because marketing has a bad rap. 

You probably picture sleazy sales tactics, highway billboards, fake urgency countdown timers (I hate those), influencers and their ManyChat, or that one kid from high school who slid into your DMs that one time asking if you’ve ever thought about starting your own supplement business.

(Hehe we all had one of those, right?!)

But what I wish I had learned a whole lot sooner: marketing is most simply…a bridge.

It’s how you bridge the gap between what you're offering and the people who actually need it.

It’s how you show up with confidence instead of confusion.
It’s how you turn that passion project in your head into a business that pays you like the expert you already are.

trust me, I know it feels hard because I’ve been there, too.

Second-guessing every single word on my home page.
Avoiding posting because I didn’t want to sound “too salesy.”
Spending more time perfecting my color palette than actually promoting my offers.

(And don’t even get me started on my early emails... so cringe.)

But that’s exactly why I created The Huddle — to be the thing I wish I had when I was figuring all this out.

join the huddle →

I made it my mission to drop into your inbox every week with advice that’s equal parts strategic and supportive. 

I'm talkin':
  • The mindset shifts you actually need when you feel like giving up
  • Tips for writing website copy that doesn’t sound like a robot or a resume
  • Real talk about running a business as a nurse with a full heart and a full plate
  • Encouragement on the hard weeks when your launch flopped or your analytics tanked
  • And reminders that you’re not too late, too bold, or too audacious for wanting this dream

I want you to stop playing small.
I want you to stop sitting on your ideas waiting for the “perfect” time.

And I want your website, your words, and your marketing to feel just as real and rooted as the work you’ve always done as a nurse.

Trust me, I don’t gatekeep around here.

So no, you’re not signing up for just another newsletter — you’re joining me and a community that freaking gets it.

And I’ll be right here, in your inbox every Friday, reminding you that you’re already wildly capable and closer than you think.

Grab your coffee (or your wine, no judgement here), take a deep breath, and let’s build this thang together.

You in?

but what are your subscribers sayin' about it?!

The details and depth of your instructions literally brought me to tears.

Thank you for sharing such valuable content…It isn't very often we run into people who are willing to assist others along the way, sharing so genuinely (and generously), offering tools, and hoping that we can do it too.”

- shawna, software systems engineer, RN

okay, you've convinced me →

hey, nurse friend!

Hey, I’m Bridget

Website Copywriter, Showit Website Designer, Marketing Strategist, Chronic Over-sharer, and (hopefully) Your Newest Nurse Bestie

I built a business after some pretty life-altering travel nursing shifts and subsequently breaking down in front of two complete strangers. Now I help other nurses build and market their businesses too (but with wayyy less crying).

Every week I send a newsletter to hundreds of the raddest, most audacious nurses daring to disrupt their conventional career path and build a purpose-driven business they’re genuinely passionate about while using their voice, knowledge, and expertise to make a positive impact in their communities.

So if you’ve been waiting for a sign to finally go all in on your next chapter — hi, it’s me — the nurse bestie who believes in your vision, sees your potential, and will lovingly drag you out of your spiral when you start to doubt every little thing.

Bestie, I know you’ve done the hard things before. This time, you don’t have to do it alone.

i'm so ready for this →

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