Free 5-week email course
Ready to get serious AF about your side hustle?!
This 5-week FREE email course is for the nurse who knows she’s meant for more but doesn’t have the time (or patience) for business jargon, bro marketing, or the kind of burnout that has you thinking about quitting healthcare for good.
coming soon
in case you need a little extra push
Building a business is a natural extension of what nurses do best.
Listen, you’re already the kind of person who can handle a full patient load, run a code without breaking a sweat, and talk an entire family off the ledge all before your coffee even cools.
You’re basically a professional problem-solver with a side of therapist and the endurance (and bladder) of an ultramarathoner.
building a business is just the next level of all that put together.
It’s means using those same skills — critical thinking, empathy, and the ability to make people feel seen — but with wayyy fewer bodily fluids and a lot more creative freedom.
You’ve already proven you can handle chaos. Now it’s time to see what you can do with a blank slate, a big dream, and a whole lot of grit. Because nurses don’t just fix problems — we solve them, prevent them, and make the whole damn world better.
Meet the nurse behind the emails
Hey, I’m Bridget
Your Website Copywriting Nurse Bestie Who's Absolutely Hellbent on Teaching Nurses How To Elevate Their Website & Win Their Digital Marketing Strategy
I started out as a burnt-out bedside nurse with a passion for storytelling, a serious obsession with websites, and a bold belief that nurses deserve to be seen, heard, and wildly successful outside of conventional healthcare.
But once I stepped into the world of entrepreneurship, I realized how many nurses were building incredible businesses… but still stuck with generic, boring AF websites that didn’t reflect their voice, their value, or their vision. That’s when I realized exactly how I could help.
Now I blend strategy, clarity, and a whole lot of heart to help nurses like you turn your story and your website into a real business asset.
So if you’re tired of playing it small and ready to stop side-hustling your way to burnout, this free 5-week email course is the perfect place to start. I’ll help you clarify your purpose, get loud about your message, and finally make your business as powerful as the nurse behind it (that's you, love).
from bedside to business
Bestie, stop second-guessing your potential, get your booty out of that all-consuming internet black hole, and take the first step toward a career you love.
I get it — it’s probably the middle of the night on your millionth stretch of four 12-hour shifts, and you’ve clocked no less than 20k steps, reheated your coffee for the third time now, and finally decided it’s time to ditch the mystery-stained scrubs once and for all.
But you’ve always felt like there’s something more out there, and you’re not crazy. The drive, the grit, the quick problem-solving? You’ve already got what it takes. Now, it’s just about translating those skills into a business that supports your epic vision.
So if you’re done feeling like a sleep-deprived nurse trapped in an endless cycle of back-to-back shifts, overwhelming grief, and a schedule that leaves no room for creativity or growth, then let's figure out how to use your voice, leverage your expertise, and actually get you paid what you’re worth.
WEEK 1: LAYING THE FOUNDATION
Alright — it's time to get clear on what you actually want to build. We’re talking big vision, dream clients, and finally defining your niche so you’re not just screaming into the void. No more trying to market to everyone and ending up talking to no one. Let’s lay the groundwork for a business that actually makes sense.
WEEK 2: CRAFTING YOUR CORE MESSAGE
I guarantee you’ve got a story worth telling — let’s make it work for you. This week, we’ll figure out what makes your brand different (and magnetic), how to talk about it without cringing, and why storytelling isn’t just for fairytales. Because a strong brand message is like a perfect IV line — it delivers exactly what your audience needs, right when they need it (do you see what I did there? 😜).
week 3: building trust with your website
I probably need to say this a little louder for the people in the back... But for the 293432987th time your website is NOT a "digital business card" — she is really your 24/7 sales & hype-woman who never takes a day off. This week, we’ll cover why trust is the real currency online and how to write copy that builds it without sounding like a robot. Because your website should be doing more than just sitting there looking pretty (or just sitting there if she ain't pretty either lol).
week 4: social proof & seo basics
Time to show off a little. We’ll dig into social proof, share how to use testimonials to draw in more of your dream clients, and break down SEO in a way that doesn’t make you want to chuck your laptop out the window. Because at the end of the day, if Dr. Google can’t find you, your people can’t either.
week 5: imperfect action & big moves
Look, you can plan and perfect all you want, but at some point you’ve got to actually do the thing. This week, we’re talking about messy action, staying inspired when things get hard, and why your first launch probably won’t be as scary as your first solo IV start — or y'know it might actually be scarier but still we persist! Let's stop stalling and start building, yah?
learn more for free
FREE bedside to business email course
It's finally time to start taking your "side hustle" seriously, don't you think?
When you sign up for this email course, you'll get to continue this journey by joining me for my weekly newsletter, The Huddle, where I'll drop into your inbox every Friday with all the dreamiest career inspiration, entrepreneurial insights, and copywriting tips you need to take your journey from sleep-deprived to thriving.