I'LL LET YOU IN ON A SECRET
You can still be a catalyst for positive change even if you’re not at the bedside.
When you finally graduated nursing school, passed the NCLEX, and officially wrote those two little letters after your name, I bet you were convinced of one thing:
Anything outside of bedside nursing isn’t “real” nursing.
In case you weren’t aware, you are a real nurse in whatever path you decide to take and you can make a positive impact in your community even if it’s not at the bedside.
I get the hesitation though — you’ve only been trained in bedside care, so taking an unconventional path is scary and unknown.
And let’s be honest, starting and marketing a business may be totally out of your comfort zone.
But let me just tell you, that epic business idea you have is possible, and strategically marketing your business on your own website will attract your ideal client, build genuine relationships, convert sales, and change lives all on your terms.
MY JOURNEY
Hi, I’m Bridget.
REGISTERED NURSE, PROUD WALLFLOWER IRL, & MULTI-HYPHENATE CREATIVE
I believe everyone has a calling. Mine is to support you in following yours, and my business just so happens to be the bridge to help you uncover your creative genius, bring your innovative ideas to life, and create a website that consciously attracts all your raving fans.
But it took me years to get here — living my best soft nurse life while making a positive impact by writing epic website copy and brand messaging for nurses stepping into entrepreneurship.
Like you, I once felt stuck in a system that doesn’t actually value the work we do. So in 2022, I tried travel nursing, thinking a change of scenery would help. But after a succession of especially difficult shifts during which I had multiple patient deaths, my partner and I were at a dinner party where our hosts asked me, “How do you cope with it all?”
I’m not exaggerating when I say, I burst into uncontrollable tears right there in the middle of our entrees — I’m talking like the ugliest ugly-cry you can imagine.
That moment — raw, unfiltered, and 100% embarrassing — was a turning point. I started journaling again for the first time in years, and in doing so, I rediscovered my love for creativity, storytelling, and the power of words to connect and inspire.
And what began as a personal creative outlet became my business.
Now, I help nurse entrepreneurs build brands that elevate their voices, share their expertise, and create meaningful impact — all through strategic websites and connection-worthy marketing.
WHY I WORK WITH SLEEP-DEPRIVED NURSES
I know what it’s like to be a sleep-deprived nurse — because I’ve been one.
Not just the kind running empty on back-to-back 12s or the kind grabbing cold coffee between call lights — but the kind too fired up about an idea to sleep, too driven by purpose to slow down, too determined to settle for the status quo.
The kind of nurse who lies awake at night mapping out business plans, dreaming up ways to change the world, and serendipitously redefining what it means to be a nurse.
That’s why I do this work.
Because I see you — the nurse who refuses to stay trapped in a broken system, who knows they were made for something bigger, and who is willing to put in the work to build it.
But I also know that a nurse stepping into entrepreneurship feels like stepping into uncharted territory. You’re used to following protocols, evidence-based practice, and structured workflows — now, suddenly, you’re expected to market yourself, build a brand, create a website, create content, strategize SEO, and simultaneously work with clients? It’s a lot.
That’s where I come in — because you shouldn’t have to do this whole nurse entrepreneurship thing all on your own.
I’ve created website templates and marketing resources specifically for sleep-deprived nurses like you — the ones too busy changing the world to waste time fumbling through DIY-ing every. little. thing.
The ones who need a strategic, high-converting online presence that works for them — so they can keep building, leading, and innovating without getting stuck in the weeds of new tech and copywriting.
You’ve spent your career advocating for patients, solving complex problems, and making impossible things happen on little more than sheer willpower (and probably a whole lot of caffeine). Now, it’s time to do that for yourself — to build a business that gives you the freedom, impact, and success you deserve.
WHO AM I OFFLINE?
Even though I’m a bachelor's-educated registered nurse and have worked in medical-surgical acute care, outpatient ambulatory care, and quality and patient safety for nearly a decade, I’m so much more than my career.
Like you, I’m way more than “just a nurse”!
I’m an introvert who spends more time repeating years-old conversations in my head than actually talking out loud, a partner who’d rather go on adventures than do chores, a registered yoga teacher who doesn’t teach yoga, and a dedicated taco enthusiast.
I also love to pop an entire bag of popcorn just to read a book, I watch Disney animated movies on repeat, and I pay for YouTube Premium because I can’t be bothered to watch commercials.
I lead my business with heart, courage, and a deeply held belief in the power of nurses to change the world. I’m out here doing my best to build a business rooted in thoughtful introspection, bold creativity, and a little bit of rebellious, feminine energy — because I know that stepping outside the conventional nursing path isn’t easy.
But it’s totally worth it.
And I’d love to support you in that journey — whether that means helping you launch a badass website or simply reminding you that you’re not alone in this wild, beautiful world of nurse entrepreneurship.
So, what do you say?
Are you in?
A look back on my evolution over the last 10 years
2015
- Graduated with my Bachelors in Nursing
- Had no idea what I wanted to do next
- Moved back in with my mom to study for the NCLEX
- Started (and deleted) my very first blog
2016
- Passed the NCLEX & became a Registered Nurse
- Got my first job working nights in med-surg
- Baked & sold dozens of chocolate chip cookies to fund my out-of-state move
- Successfully got my first apartment & moved to Oregon
- Adopted a stray tabby kitty
2018
- Met and fell in love with my partner who supports everything I do
2020
- The COVID pandemic hits
- My partner’s job goes fully remote
- Left med-surg for a job in ambulatory care
- We become the parents to a hyperactive border collie
2022
- We decided to pack up everything we own and try out travel nursing
- Started to realize mayyybe it wasn’t that I hated being a nurse, I just hated working in the system
- My partner got a new fancy job and we decided to move back to Oregon lol
2023
- Started journaling again after a 5-year hiatus and accidentally stumbled upon copywriting
- Took my first copywriting course & invested in mentorship
- Started my copywriting business
- Launched my website
2024
- Joined the National Nurses in Business Association & attended my first conference
- Learned sooo many tough lessons in my first year running a business, working full time, & living life
- Wrote thousands of words for dozens of nurse-owned businesses
2025
- went ALL in on blogging to provide more free resources to nurses
- Switched from Squarespace to Showit
- launched website templates to align with my DIY audience
- Happily running a heart-led business, supporting nurses in their dreams of creating meaningful impact and sustainable change
My Continuing Education in Copywriting, Marketing, & Website Strategy
Continuing education is a big freaking deal in the nursing industry so here’s a list of mine to prove my worth as a nurse entrepreneur, copywriter, and website designer. 😜
My very first website copywriting course back in 2023 that altered my nursing career trajectory in its entirety. This course taught me everything about crafting compelling, strategic messaging that actually converts. It ultimately laid the foundation for how I approach website storytelling today.
🚀 LAUNCHPAD by Alex Cattoni
Learning from one of the world’s top marketers, I mastered the art of persuasive, high-converting copy and ethical sales strategies — so I can help nurse entrepreneurs sell with confidence (without feeling salesy).
💼 LINKEDIN OS by Justin Welsh
A deep dive into LinkedIn strategy, this course showed me how to leverage personal branding, thought leadership, and content to build authority and attract the right audience on LinkedIn.
📧 INBOX HERO by Laura Belgray
Email marketing is one of the more stressful marketing avenues I use in my business so I took this course to make it easier for myself. It’s always my goal to write emails people actually want to read, and this course sharpened my skills in crafting engaging, personality-packed emails that connect and convert.
🔍 SEO ON TAP by Duo Collective
SEO can be overwhelming, but this course made it simple. I learned how to create content that ranks on Google without keyword stuffing or gaming the algorithm. Now I get to use what I learned about SEO in every project I work on for nurse entrepreneurs to get them seen by their ideal audience.
🌐 CEO OF SHOWIT by Becca Luna
Mastering Showit’s platform inside and out, this course gave me the tools to create high-converting, strategically designed website templates that are both stunning and easy to use.
The ultimate roadmap for creating digital products that sell on autopilot. This course helped me build the foundation for offering Showit website templates that serve nurse entrepreneurs at every stage of their journey.
🤖 BAIS CAMP by Lauren deVane
AI is changing how we approach content creation, and this course taught me how to integrate AI tools into my copywriting process without losing the human touch, making marketing easier and more efficient.
MY FAVORITE BUSINESS RESOURCES
Everything You Need to Build, Grow, & Market Your Nurse-Owned Business
I know how easy it is to fall down the Google rabbit hole, trying to figure out the best tools, platforms, and strategies for your business. So, I put together a list of my absolute favorite resources, guides, and templates — the ones I personally use and recommend — specifically for nurse-owned businesses. Save yourself the trial and error and start building smarter, not harder.
On the blog
a casual weekly love letter to nurses
Where real talk meets business strategy — real stories, actionable tips, and zero ick (probably)
The Huddle is where I keep it real and unfiltered but actually helpful. It’s a weekly newsletter for nurses who are ready to build a business, market themselves with confidence, and maybe laugh (or cringe) at some of my most questionable moments in nursing (and life).
