Brand messaging & website copywriting for nurse entrepreneurs
SEARCH ENGINE OPTIMIZATION
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BRAND MESSAGING
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WEBSITE COPY
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BLOG CONTENT
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SEMI-CUSTOM WEB DESIGN
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SEARCH ENGINE OPTIMIZATION ∵ BRAND MESSAGING ∵ WEBSITE COPY ∵ BLOG CONTENT ∵ SEMI-CUSTOM WEB DESIGN ∵
You were born to heal, now you’re destined to lead.
It might feel hard to believe, especially if you're still in the thick of it, but what you’ve experienced at the bedside has only made it more apparent that you’re destined to be an empathetic and resilient leader.
The long hours, the demanding responsibilities, the emotional strain — they’ve all been challenges that have enabled you to recognize opportunities where others see obstacles, turning setbacks into pathways to sustainable change.
And my guess is whatever your reason was to become a nurse, your heart has always beat with a different rhythm — a rhythm of resilience, deep compassion, and more recently, innovation.
But you were never meant to suffer in the status quo.
And now, you’ve honed your skills in critical thinking, decision-making under pressure, and paying meticulous attention to every detail — skills that are not just vital in patient care, but are also the foundation of successful entrepreneurship.
It’s time to embrace your calling, trust in your abilities, and let your unique skills guide you.
Your story, your innovative idea, and your business has the power to disrupt an entire industry, positively impact the communities you’re passionate about, and even change the world.
Are you ready to change the world?
conscious copywritingYour brand messaging, website copy, and marketing are the bridge between you and your community.
A bridge between you and your ideal client.
A bridge between you and the tangible change you’re advocating for.
A bridge between you and your most profitable year yet.
A bridge between you and your wildest dreams coming true.
Brand messaging & Website copy
Get the bespoke copywriting experience you deserve to effortlessly connect with your audience, stand out in your industry, and propel your business forward.
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BRAND MESSAGING STRATEGY
✅ 2-hour brand messaging workshop
✅ Mission, vision, and USP statements
✅ Brand personality and tone
✅ Brand core values
✅ Target audience deep dive
✅ Competitor analysis
✅ One round of revisions
WEBSITE COPY✅ Up to 8 pages of SEO-optimized website copy
✅ Keyword research and strategy implemented
✅ One round of copy edits
✅ One 60-minute review callADD-ON AVAILABLE
✅ Squarespace or Showit web design
✅ Up to 8 pages of strategic web design
✅ Color palette, font suite, and hand-selected, on-brand stock imagery -
Starts at $2000
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4-6 weeks
SEO strategy & Blog content
Let's get you found on Google and transform your expertise into impactful narratives that resonate, inspire action, and establish you as a trusted leader in your industry.
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SEO STRATEGY
✅ Questionnaire to learn more about you and your biz
✅ Current keyword rankings via Ubersuggest
✅ Keyword research
✅ Competitor analysis
✅ Title tags and meta descriptions written for each page
✅ Website copy audit to include ideas on how to incorporate SEO keywords into copy
✅ Ideas on updating alt text to be more SEO friendly
✅ Blog content ideas utilizing keywordsADD-ONS AVAILABLE
BLOG WRITING
✅ 2 high-quality, SEO-friendly blog posts per month for a monthly retainer fee
✅ One 60-minute kickoff call to strategize content together and understand your goals better
✅ One round of revisions for each post
✅ Title tags and meta descriptions for each blog post
✅ Monthly performance analysis from Ubersuggest to track engagement, measure success, and optimize future contentBLOG MANAGEMENT
✅ Uploading each post
✅ Updating title tags & meta descriptions for each post
✅ Selecting stock photo imagery
✅ Updating alt text for each photo used within the post -
Starts at $500
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About 2 weeks
I’m not under the impression you can’t learn how to do this all on your own.
because you absolutely could.You could spend hours, days, and weeks researching how to create and write a website.
You could say, “To heck with it!” and publish a website that’s “good enough.”
You could piece it all together and hope your messaging lands with your ideal community.
OR, you could collaborate with a website copywriter who’s all in for turning your vision into reality. Just imagine, you’ll get to spend less time pulling your hair out over your piecemeal marketing strategies, and instead, invest your energy on the things that matter most to you.
Rave review“I can't say enough good things about Bridget and her website copy services for nurse entrepreneurs!”
“I struggled with writing my website copy for a year before I had enough and sought out help. After thoroughly learning about my business and style preference, she diligently got to work on the audit of my website and provided well laid out recommendations.
I was given time to execute the recommendations and ask follow up questions as needed via email and a video call. I highly encourage other nurse writers to utilize Bridget's creativity and knowledge of website copy.”
— ANDREA, FOUNDER OF ONE UP NURSE WRITER
With me, your business becomes my muse, inspiring every word I write to elevate your vision and bridge the gap between you and your community.
CONNECTIONPurposefully written website copy converts and connects, which means I don’t write copy just to satisfy the search engine gods (although I am pretty good at that, too). My goal is to make sure your website copy sounds like you and gives you the confidence you need to transition out of traditional nursing and build a purpose-driven business that makes an impact.
brand voice clarityWe’ll dive deep into your brand-everything to write messaging throughout your website copy that builds the foundation of your business. We’ll get to the heart of your brand and go over all the details to make sure your website copy really sounds like you and attracts your dream audience.
conscious marketingI’m not here for the numbers game or to make you go viral because virality should never be the goal. You want an audience that actually wants to be a part of your community and make a purchase because your business aligns with their goals. The words I write aim to educate, empower, and inspire your community to take action.
Every copywriting project I work on starts with extensive research into your industry and ideal community. Your brand messaging, website copy, and conscious marketing strategy will be your guiding North Star for every decision you make for your business going forward!
peace of mindWhen your website copy and content are strategically written with your ideal community in mind, you can sleep easy knowing your website is finally putting in all the hard work, bringing in all your dream clients, and converting sales without losing your integrity (or mind).
How it all comes together…
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Fill out my contact form to book your 15-minute discovery call.
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If I think we’re a good fit, I’ll send you a proposal with your contract and invoice included through my CRM tool, Dubsado. Once you’ve paid your first invoice, your website copy project is officially booked, you’ll receive all your onboarding information.
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In your onboarding package, you’ll receive the kick off form to fill out all the nitty gritty details I need to write your website copy. I cannot begin work on your project until this form is completed. But once it is, you’ll be all set to schedule your kick off call, and together we’ll go over your form to make sure I fully understand your mission, vision, and vibe.
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I’ll send your first draft of website copy via Google docs once your project has been paid in full. You’ll receive two opportunities for revisions of the copy, one to include a live review call with me.
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After two revisions, your project is complete, and you’ll receive all project assets via email.
portfolio pieceStandout as a Nurse Writer
Looking to stand out as a freelance nurse writer? Check out these 7 website copy tips that will help you showcase your unique skills and experiences and attract your ideal clients.
COACHES
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INFLUENCERS
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AUTHORS
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INFUSION CLINICS
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MED SPAS
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PRIVATE PRACTICE NPs
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LEGAL CONSULTANTS
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ACTIVISTS
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COACHES ∵ INFLUENCERS ∵ AUTHORS ∵ INFUSION CLINICS ∵ MED SPAS ∵ PRIVATE PRACTICE NPs ∵ LEGAL CONSULTANTS ∵ ACTIVISTS ∵
